Blocks
Blocks are the reusable pieces of the site that are not pages: the logo, search box, feedback form, social links, promotions and modals. Their content lives in the custom block library; where they appear is decided in the block layout.
Custom block library
Manage → Content → Blocks (/admin/content/block) holds the reusable blocks that sit in the site's regions or are embedded on pages: the logo, search, feedback and social share blocks, modals, promotions and so on. Edit a block here to change it everywhere it is placed.
See an embedded custom block on the demo site: https://govcms.convivial.io/demo/components/embedded-custom-block
To embed a custom block on a page, use the Embedded Custom Block component — see Advanced components.
Block layout
Manage → Structure → Block layout (/admin/structure/block) decides which blocks appear in which region — header, sidebar, footer. Placing and removing blocks is a Site administrator task; Structure users only edit the block content.
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